10 Good Reasons to Advertise
on the Radio...
If you’re going to advertise (and you
should), it makes sense to spend your advertising money where you get the most results... Radio! Here are ten
reasons why radio is your best choice (courtesy of the Radio Advertising Bureau).
1) Radio sells with immediacy.
Research proves that
radio regularly reaches consumers within two hours of their largest purchase of the
day.Can there be
a better time to reach customers than on their car radio while they are driving to do today’s
2) Radio sells
Radio is the only
true mobile medium. In the car, at work, and at play, radio is
and the advertising force your customers take with them wherever they go.
3) Radio sells
In your personal
life, when you have something very important to communicate to someone, which would you prefer - to show them a
picture, to write to them, or to talk with the intimacy and emotion of the human
sells with intimacy.
4) Radio stars in the theatre of the
Want a 100-piece
symphony orchestra in your ad, an elephant, a chorus, a laughing child, a love
pictures and emotion-evoking sounds, radio’s theatre of the mind stimulates the most emotion-filled pictures
the mind can comprehend.
escapes advertising’s clutter.
average 2/3 ad copy to 1/3 editorial copy. TV spends about 1/3 of its time
on advertising. Today’s radio, at about 10 minutes of advertising per
hour, devotes less than 1/5 of its time to
ads.Radio is the
6) Radio is the cost effective
Newspaper rates are
up (even though circulation is down). TV ad rates are up (even though
viewership is down).Radio advertising costs grew less than any other major form of advertising.
7) Reach is nice, but frequency sells.
Newspaper and TV are
reach media - they reach varying numbers of people. Psychologists tell us
that consumers need to be exposed to an advertising message at least three times before it begins to
penetrate. Most local businesses cannot afford the necessary
three-times-plus frequency that effective advertising demands - except on radio. Radio is the reach and frequency medium you can
8) Radio’s targeted advertising sells.
Radio’s variety of
formats allows you to pinpoint your advertising on the station or stations that best match your customer’s
interests. You cannot pinpoint advertising in the broad-reach, scattershot
newspaper and TV media forms. Radio’s unique targeting ability saves you money.
9) You’re always on the front page with radio.
advertising you are front and center in the listener’s attention span when your ad is on the
air. You’re never buried on page 42 and you’re never surrounded by
your competitor’s ads. With radio, you are always on the front page.
10) Radio is an active medium in an active
Passive forms of advertising simply list merchandise or tell you where a product is
available. Radio is an active medium capable of stirring emotion,
creating demand, and selling your product or service. Today’s hotly
competitive marketplace demands an active medium.