The Truths About Advertising and Business

• Advertising is nothing more than inviting people to do business with you... Running a business without advertising is like throwing a party and not sending out invitations.
• Being open doesn’t guarantee traffic... Effective advertising does.
• Advertising is an investment in the future of your business. The only way to coast is downhill.
• Advertising should be consistent. A terrible thing happens without advertising... Nothing!
• The two more powerful words in advertising are "Free" and "New" Business is like a bicycle... Either keep up your speed or you’ll fall down. He (or she) who wants milk should not sit on a stool in the cow pasture and wait for the cow to back up to them.
• Success in advertising is what you say times how many times you say it! Never start an advertising campaign with the intention of ever stopping. To be successful, advertising, like a diet, must be ongoing.
• Business is like a wheelbarrow... Nothing happens until you start pushing.
• Doing business without advertising is like winking in the dark... You know what you are doing, but nobody else does.
• Business goes where it’s invited and stays where it’s appreciated. If you do what you’ve always done, you’ll get what you’ve always got!
• Business is like a steamship... If you’re not treading water, you’re sinking.
• The last seven words of a dying business are: "we’ve never done it that way before."
• You are not advertising to a standing army, you are advertising to a passing parade.
• Advertising is not magic... Advertising cannot make a bad product good or sell something for which there is no market.