Advertising is not as complicated as you
think!
Advertising on our radio stations is not only a great way to reach the people of North, Central and
East Central Missouri, but to get them in motion and into your business the way hundreds of other businesses do
every week of the year.
Our marketing staff is trained in getting results for you. We are not a Wall Street company, but a
Main Street company. Our employees shop in the same stores you do, eat in the same restaurants you do and are
concerned about all of the same things you are. A lifetime in these communities gives us a unique perspective
into the people of the Show-Me-State and their way of life. All of our reps are trained and experienced with
radio advertising, and are fluent in other ad media as well.
How it Works:
When our advertising rep comes to see you, they will start by asking you a few simple questions
that uniquely identifies your business. With this information, our team begins the research into your
business and business category and will custom design an advertising plan tailored to fit your objective.
We've found the most effective way to use radio involves two specific strategies; Long-term Consistency and
Short-term Impact.
Ad Costs:
The price of a commercial (ad, spot) starts at about $6.00 per ad and can scale all the way up to
$35+ per ad. The least expensive ad costs are obtained by signing annual agreements (the majority of our
business is annual agreements) running through all days and dayparts (a daypart being a period of time with a
designation: 6A-10A Morning Drive). The most expensive ads are sponsorships such as news broadcasts.
To get started, call our main office at 1-660-258-3383 or any of our stations
directly.
For information regarding agency advertising rates on any Best Broadcast Group Station, contact
Dale A. Palmer, our General Manager at 660-258-3383
| 